Grow Your Subscribers with Top 3 MailChimp Plugins

Today, we’ll showcase three essential MailChimp plugins for WordPress which could be quite crucial for your online business. They can help you keep your audience updated and intact. The core of these plugins is the MailChimp plugin for WordPress and the remaining two are its extensions. Using them wisely can lead to an instant increase in your blog subscriptions. They can help you retain the blog popularity over an extended period of time.

We’ll discuss each of them one by one and cover all the required configuration steps in detail so that you can use them quite easily even if you’re not very technical. We’ve personally tested all of the three plugins and successfully using them on this blog. All of these plugins are compatible with the latest WordPress release. So, let’s start and learn to use these MailChimp plugins for accelerating the email subscriptions.

1. MailChimp plugin – WordPress lite.

MailChimp Plugin for WordPress Blog.

MailChimp Plugin for WordPress Blog.

You can think of this plugin as the Optimus Prime of the Trio. For installing this, go to your WordPress Blog’s dashboard and select from the dashboard’s Plugin >> Add New option.

You’ll see a plugin search box appears on the screen, just type “MailChimp for WordPress” and press enter. Once the target plugin is shown up in the search results, select it and click on the “Install Now” button to add it to your blog’s dashboard.

After the plugin is successfully installed and you see the success message, just click to activate it. Installing the plugin will add up an additional “MailChimp for WP” option in the sidebar of the WordPress dashboard.

Now you can either open the MailChimp settings from its menu which is added to the dashboard sidebar (MailChimp for WP >> MailChimp) or go to Plugins >> Installed Plugins. Look for the entry of your “MailChimp for WordPress Lite” plugin. Click on the settings link present just beneath the plugin name. It will get the “MailChimp Settings” page opened on your screen.

MailChimp Menu on WordPress Sidebar.

MailChimp Menu on WordPress Sidebar.

MailChimp plugin Settings.

In the settings page, you will have to fill out the value of your “MailChimp API Key” to get connected to your MailChimp account.

MailChimp Plugin Settings for WordPress.

MailChimp Plugin Settings for WordPress.

The API key is a unique identifier representing the MailChimp account. It enables access to your account and subscriber’s email list. When you set up your MailChimp account the key is automatically generated. If you are already using MailChimp then click the link specified under the API key field. It will directly navigate you to the API key page. If you haven’t yet signed up for the MailChimp service then read its setup instructions from our blog where we’ve given detailed steps to set up MailChimp. Just follow the link “Learn to Configure MailChimp in 10 Easy Steps” to jump onto the article.

Returning to the plugin configuration page, where we had supplied the API key. Next step is to click on the “Save Changes” button. If you have supplied a correct key, then you’ll see a “CONNECTED” label popped up on the screen with the green background leading to the “MailChimp API Settings” heading. As soon as you succeed in connecting with your MailChimp service account, the settings under the “MailChimp Data” section would get automatically filled up with the correct values. From the same section on the screen, you can verify the name of your email list and the total number of subscribers along with some other settings.

Under the MailChimp’s sidebar menu, the next option is “Checkboxes” settings page which you can leave as it is. Experienced users can customize it as per their requirements.

Next menu option is “Forms“, which is the second most important settings page that holds the subscriber forms configuration. This settings panel allows us to define our own customization form template using HTML that we can easily create by adding few lines of HTML and CSS code.
To work with forms, you first need to add the “MailChimp Sign-up Form” widget onto your landing page sidebar. The sign-up form widget is packaged with the “MailChimp for WordPress” plugin and installed automatically while you activated the MailChimp plugin. You can add the widget from WordPress dashboard’s Appearance >> Widgets >> Sidebar.
Below I’m giving you a sample HTML code snippet that I’ve used on my blog. This code will display a compact subscriber’s form in the sidebar of your blog’s landing page. So far, you would’ve learned that the MailChimp plugin has plenty of niche features. And the ice on the cake is that it supports shortcodes too, so you can easily integrate it within your posts. For the demo purpose, let’s try with one of its shortcodes that prints the total number of subscribers. We’ll add this shortcode to the subscriber form to give it a professional and appealing look. We are also using this subscriber form on our blog.

<div style=”background-color:#ee6738;color:#000000;line-height: 2.5;text-align:center;”>
    <span style=”font-size:15px;vertical-align: middle;”>
        <label><strong>JOIN {subscriber_count}+ SUBSCRIBERS</strong></label>
    <span style=”vertical-align: middle;”>
        <label><strong>SIGN UP</strong></label>
        <label>For Amazing Tips and Tricks</label>
<div style=”line-height: 3;text-align:center;color:#000000;”>
    <span style=”vertical-align: middle;”>
        <input type=”email” name=”EMAIL” placeholder=”Your email address” required=”required”>
        <input type=”submit” value=”Subscribe” style=”background-color:#ee6738;color:#000000;”>

2. MailChimp plugin for user sync.

The next jewel in the crown is “MailChimp Sync” plugin, you can install this plugin very easily using the similar steps that you did previously for “MailChimp for WordPress“. The purpose of this plugin is used to sync your MailChimp subscribers list with your WordPress users. Let’s explore some of the main settings of this plugin.

MailChimp plugin for user sync.

MailChimp plugin for user sync.

Sync Settings.

To open the settings panel, from the WordPress dashboard go to MailChimp for WP >> Sync. Following settings that you can consider reviewing.

a) Sync users with this list – Choose the name of the list you have created with your MailChimp account.

b) Double opt-in Select “Yes” if you want your readers to prompt for confirmation of their email address.

c) Send Welcome Email Choose this option to send a welcome email notification to your lists whenever a new user is successfully subscribed.

d) Role to sync Default value is “All roles“. Though you can change it as per your priority.

e) Enabled By default, it is set to “Yes“. This setting will allow the plugin to track all changes in your user’s list and perform an auto sync with the list you selected in the MailChimp list setting.

After you are finished with filling out the settings of your choice, don’t forget to press the “Save Changes” button to commit your modifications.

3. MailChimp plugin – Top Bar.

The top bar is the youngest MailChimp plugin which remains at the top to instantly grab the attention of the visitors. The top bar is so stylish and eye-catching that it would not let a single user walk away without noticing. It’s sticky appearance clearly provides an extra edge over the traditional form based subscription methods.

Installation of this plugin is again no-brainer and can be easily carried out the same way we have done so far. To customize the settings of this plugin, go to the plugin settings page via MailChimp for WP >> Top Bar. We’ve highlighted only the settings that are worth considering.

i) Bar Settings.

MailChimp plugin - Top Bar Settings Panel.

MailChimp plugin – Top Bar Settings Panel.

a) Enable Bar Use this setting in case you wish to turn on/off the top bar.

b) MailChimp List Choose your desired list from the drop down.

ii) Appearance.

a) Bar Position You can re-position the bar either at the top or bottom of the landing page.

b) Bar color Choose the color of your choice.

iii) Messages.

You can set your own success/failure messages if you wish to else the default messages work fine.

Final words.

Dear readers, we’ve tried to cover all the important facts about the three major MailChimp plugins and highlighted the key business benefits that you can probably gain from using them. All the information we publish on this blog is first validated on our test sites.

We’ve been using MailChimp plugin for quite some time and seen a consistent growth in the subscriptions. If you are convinced then please do share this post with your friends and on the social media.

Finally, we are concluding for the day with one thought in mind to come up with something more exciting and usable next time.

Enjoy and keep visiting!

-All the best.


  1. | Harsh S.
  2. | Robin khokhar
  3. | Harsh S.
  4. | Vaishali