7 Ways to Increase Domain Authority (DA)

This post will provide you with a few simple yet powerful ways to increase domain authority your website.

Domain authority (DA) is a website quality metric developed by the Moz. It indicates the ability of a site to rank across many search engines. It ranges between 1-100, and the higher the score, the better.

We have included seven proven and time-tested techniques used by top bloggers to increase the domain authority of their sites. You would find them quite easy to use as we’ve kept the steps as simple as possible.

Guide to Increase Domain Authority.

Guide to Increase Domain Authority

Now it’s time to check out the best practices that would help you improve the DA of your site.

Increase Domain Authority (DA) – How?

What is Domain Authority?

Domain authority a.k.a. DA is a ranking metric given by Moz for all websites. It reflects the possibility of how a website would fair in search engine rankings.

How is Moz Determining the Domain Authority?

DA score is an aggregation of many of Moz’s link metrics which are as follows.

  • Linking of root domains,
  • Number of total links,
  • MozRank, and
  • MozTrust etc.

When is the Domain Authority Difficult to Improve?

For your information, gaining on DA score is more comfortable when your DA is low say between 20 and 30. While it’s getting hard to increase domain authority as you come close to DA score of 80. There are many websites like Facebook, Twitter and Google itself enjoy the maximum DA score of 100. But this doesn’t any way dilute the popularity of sites holding DA between 40 and 90.

Why is the Domain Authority of My Site is Low?

The domain authority (DA) is a relative value. And your site’s DA may face a fall in the absence of following:

  • Fresh content and,
  • Right content marketing strategy.

Producing fresh content solely depends on you, and it is the principal ingredient to increase domain authority. Regarding the 2nd, you can do on your own to a certain level but can also hire an SEO service to increase domain authority. But with our tips, you will undoubtedly achieve the optimum results without any external help.

Domain Authority vs. Page Authority

Many new bloggers don’t differentiate between domain authority and page authority. There are significant differences between the two metrics, and you shouldn’t mistake domain authority with page authority.

  • Domain authority represents the ranking of the entire site and remains the same across the site.
  • Page authority is a page level ranking metric. It predicts the dominance of a page over the rest of the pages.

Let’s now watch out the elements that help to increase domain authority.

Factors Influencing Domain Authority

Domain authority determines how your site would fair against other websites in SERPs rankings. There are multiple factors to constitute that finally results in a DA score. So you can’t win over a good DA score if you focus only on a few of the factors and ignore others.

Following are the primary ingredients to increase domain authority score.

Linking of Root Domains:

Domain authority majorly depends upon the number of high-quality links from high ranking domains. Higher the no. of quality links translates into higher DA score for your site.

While counting the no. of links, another factor is the no. of domains linking to yours. Getting links from multiple sources is always preferred over more links from a single source.


It is one of the leading indicators that constitute to assess DA score. MozRank entirely depends on the website link profile and ranges from 0-10. The higher the value means more chances to rank better.

MozRank compliments high-quality backlinks that mean few link backs from higher authority sites are always better to have a large number of backlinks from low-quality sites.


MozTrust is another authority indicator which tracks the trustworthiness of your authority links. It determines the reach of both inbound and outbound connections you have with trusted websites.

If you receive a backlink from a website linked to an authority site, then your site too will get benefit from it.

Quality Content:

High-quality information is the key to gain a good rank in the SEO web sphere. When you produce great articles, your chances to get natural links to improve a lot. That means more people will be referring to your article. All of this would most likely help to increase domain authority and finally in your DA score.

Social Media Indicators:

Social media indicators broadly represent the total number of followers, shares, and likes for your site and articles. The popularity of your blog on social media is an inevitable factor that none of us can ignore.

The more famous your blog is on social media, the more visitors you will get. Hence the popularity of social media directly influences the domain authority and contributes to the domain authority score.

Strong social media presence guarantees to increase the domain authority of any website.

Search Engine Visibility:

Optimizing the site and the content as per SEO can do wonders. Using the right set of SEO techniques would bring your site up in the SERP output for related keyword search.

It means you would get higher traffic and bring more visitors to your site. Hence, the right SEO approach will prove to be a catalyst to increase domain authority.

So far we’ve tried to make you aware of the DA, its importance and various factors involved in increasing DA score. Let’s now move to understand the top 7 techniques that directly let you improve the domain authority.

How to Increase Domain Authority?

Domain authority works as a catalyst for search engines to rank you better. If you hold a low domain authority score, e.g., less than or equal to 20, you won’t be able to beat the competition for your targeted keywords. Moreover higher DA resonates in higher authority, more traffic, and better branding. On the other hand, you’ll have more opportunities for monetization like paid posts, digital reviews, etc.

If you are determined to get a higher domain authority score, cram the following ideas to achieve it. These are the seven best techniques to increase domain authority.

Link with Authority Sites:

An authority link network is the authority site or the group of such sites connecting to other authority sites. If you genuinely wish to make out from link building, then merely creating/earning links won’t help at all. Instead, you’ll have to discover authority link networks related to your niche and connect to them. This method can also be generalized as “Root domains linking” which is a primary factor to accelerate your domain authority.

Writing content to solve some problems in your niche would automatically fetch attraction from the audience as well as authority link networks. Also, you can write reviews about sites that are part of an authority link network or request for a guest post. All of this would eventually help you garnering high quality and productive links.

Increase Social Media Footprint:

Social media marketing has now become an ordinary affair in the blogging world. Every Tom and Jerry is now using it in its format. But things not always turn the way you wanted.

You need to do proper planning and prepare a strategy to market your content for optimum outcome. The more people see your content, more subscribers, share and like you can attract. Hence, you will get more links, more social shares, and more authority.

We are just sharing a five-factor model strategy that we devised to help beginners in blogging fraternity. We named it as Pentacle Social Visibility Ring. If you follow the rules from the ring, it could be a booster to increase domain authority.

Pentacle Social Visibility Ring to Increase Domain Authority.

Pentacle Social Visibility Ring to Increase Domain Authority.

Maintain Clean Link Profile:

It’s crucial for you to realize that search engines thrive to rank the most relevant results that they can find for internet users. In this endeavor, Google is way ahead of its competitors as it has devised benchmark mechanisms to rank major online entities and smaller ones as well.

There’s a lot of argument on how this gets settled, exactly, but one primary factor is a website’s link profile. It is one of the methods which bloggers miss to increase domain authority.

Building a link profile constitutes of:

  • The nature of links to your website (Directories, Forums, News Articles, Press Promotions, Social Visibility)
  • The style you used to gain these links (Paid links or Gradually Earned Over Time)
  • Meta description (text used) in such links (Possibly the most significant indicator for authority)

Nowadays we’ve seen examples where websites are getting penalized for aggressively creating backlinks. As the world is changing continuously, today’s approach may get insignificant tomorrow. But there are some thumb rules which would prevail time and again.

One such rule is to have 35 percent of your backlinks to be linking to your domain name or your brand title. In reality, you would notice that most of the leading websites carry 50-80 percent brand title for promotional activities.

You also need link profiling tools to assess the quality of backlinks to your site. You can periodically verify using Google Webmaster tool to observe and filter the link bots. This method would not directly increase domain authority but paves the way to achieve it.

Healthy Internal Linking:

If you are set to build an authoritative website, then ensure that pages of your site have an excellent internal linking structure.

You need to ramp up authority for all the pages that are part of your website. Optimize every page for the relevant keywords.

You should also let Google contemplate that all the internal pages are as relevant as the whole website.

You need to create a trust for each internal page of your site. It will help to obtain a good domain authority in the long-term. We are listing a few action items to achieve this:

  • Diligently interconnect your pages with proper keywords.
  • Add multiple links to a page from a single page wherever possible.
  • Create links for your home, about pages from other pages of your website.
  • Improvise link text while creating internal backlinks. It means to use multiple variations for a keyword you are trying to link your internal pages. For example, for an Alexa related post, you can use following link text variations.
  • Partner with top sites and try to bring in premium external links from them.
  • Make a check for broken links and filter out if any. You have to ensure that all the links on a specific page are working be it in the body or comments.

Publish Unique Content:

There is one domain authority factor that entirely depends on your knowledge of the subject and writing skills. It is to produce high quality and superb content that readers would eventually pick up.

You must provide readers with a solution to their problems and able to satisfy them. Since you wish to claim authority, you will have to concentrate to bring content that no one can outthink.

Here are some points for the introspection:

  • Don’t use unworthy and duplicate data.
  • Pick unique topics and provide information that helps.
  • Guide your audience about the latest trends in your niche.
  • Use keywords only where they make sense.
  • Remember to run spell check to avoid spelling mistakes.
  • Follow 1:10 thumb rule to publish an article over 2000+ words.
  • Don’t be too mechanical. Follow instinct to write for readers.
  • Don’t overdo with ads or promotional stuff. Keep them authentic.
  • Use eye-catching titles and killer meta descriptions.

Off Page SEO:

You should exercise off page optimization techniques to tempt search engines to rank you better. Here is the list of most discussed SEO elements to increase domain authority.

Guest Blogging:

Guest blogging will give you more exposure to tons of traffic. The days when it was famous for link building are long gone.

But there are numerous advantages of guest blogging. You get people around the world to watch over your word, your quality of content.

Moreover, you get the chance to prove your authority. All of this makes you famous and helps in driving traffic to your site as well.

Blog Commenting:

Blog commenting is the easiest and effective method to develop backlinks for your site. You need to look for authority sites, read any post of your interest and supply comments.

It’s always better to select a site that welcomes the WordPress style of commenting. This way you’ll be able to use your gravatar and can provide your site address.

Social Bookmarking:

Social bookmarking is the platform for people to stock, engineer, explore and manage “bookmarks” of site pages. Users mark links to web pages that they feel exciting and wish to share.

There are many popular social bookmarking websites available online to keep track of such links. Additionally, there will be global readers who also be able to view these bookmarks and would love to share them as well.

Responsive Design

You have to make sure to choose a theme that is responsive and minimalistic. It should present a user-friendly interface on all type of mobile, tablet devices.

The site should load faster on all smaller devices be it using 2G, 3G, 4G or WiFi connection. So you must validate the loading and rendering time of your site on all such devices.

There are billions of users accessing the internet using these tiny yet powerful gadgets. They can make or break your blogging journey. If you have a significant social media presence, then you would want it to show to your audience. Use super light social share plugins to achieve this. It’ll have a multiplier effect on your blog viewership and subscriptions.

The last but not the least is to gain authority via maturity or aging. As the sun ripens the fruit with time, similarly your site grows over time. Growing doesn’t mean to increase by size. Instead, it is the period of its presence on the web since its inception. You’ve to let it flourishing with regular updates. Gradually it will aid to increase domain authority score.

Check Domain Authority Online

Domain authority checker tool reports your domain authority, page authority, and links. You can verify your domain authority score by installing the official toolbar from Moz. Another way is to use the online tool by Moz, i.e., “Open Site Explorer.” Here we are sharing an example of calculating domain authority score using the Moz toolbar.

Problogger.net domain authority score by Moz toolbar.

Other than the above tools, some websites offer online domain authority checkers for free.

  • Moonsy domain authority checker.
  • “Small Seo Tools” domain authority checker.

For your note, Moz updates the DA score biweekly. So you can track it for your site accordingly. If you are passionate about your work, then invest time to increase the domain authority of your website.

Quick Wrap up – How to Increase Domain Authority

We hope that this article would’ve helped you in learning the significance of domain authority. We’ve also tried to provide the best methods available to increase domain authority. All of these are time-proven techniques which are testified by many pro bloggers.

We suggest you use these methods on your blog consistently. And we would love to listen from you about the outcome. We believe in closer interaction with the readers and encourage them to do the same for their own.