Domain authority is not only a factor in ranking your website but also a symbol of authority in the online space. So you must find ways to increase the domain authority of your website. If you follow the guidelines mentioned in this post, the DA of your blog or website will gradually improve.
Step-by-Step Guide to Increase Domain Authority of a Website
If you are willing to increase domain authority (DA) then there are fair chances for your site to rank better. If you have a good DA, then web spiders will also prefer your site over others with low scores. Higher domain authority would result in more traffic, new subscribers, and interest from affiliate partners.
In this article, we are proposing some methods to help you increase your domain authority score. These are proven techniques that are discussed and testified by many pro bloggers. Also, we’ve made sure to keep the steps as simple as they could. But before we get into the thick of things, let’s know a bit more about the crucial aspect of domain authority.
What Is Domain Authority?
The idea of Domain Authority was formulated by SEOMoz, we now recognize it as Moz. It reflects the possibility of how a website would fare in search engine rankings. It is computed by aggregating all of Moz’s link metrics which are as follows. All of these metrics aid in increasing the domain authority value of a website.
- Linking of root domains,
- Number of total links,
- MozRank, and
- MozTrust etc.
For your information, gaining on DA score is easier when your DA is low say between 20 and 30. It’s getting hard to increase domain authority as you come close to a DA score of 80. Many web major sites like Facebook, Twitter, and Google themselves enjoy the maximum DA score of 100. But this doesn’t in any way dilute the popularity of sites holding DA between 40 and 90.
Anyways, it is a relative value that indicates your site may face a fall in domain authority indicator in the absence of the following:
- Fresh content and,
- Right content marketing strategy.
Producing fresh content solely depends on you which is the principal ingredient to increase domain authority. Regarding the 2nd, you can do it on your own to a certain level but can also hire an SEO service to increase domain authority. But with our tips, you will certainly achieve the optimum results without any external help.
Domain Authority Vs. Page Authority
Many new bloggers don’t differentiate between domain authority and page authority. There are major differences between the two metrics, and you shouldn’t mistake domain authority for page authority.
- Domain authority represents the ranking of the entire site and remains the same across the site.
- Page authority is calculated for an individual page. It predicts the dominance of a page over other pages.
Page authority most likely differs across sub-domains of the same root domain. Let’s now watch out for the elements that help to increase domain authority.
Domain authority determines how your site would fair against other websites in SERPs rankings. Multiple factors finally result in a DA score. So you can’t win over a good DA score if you focus only on a few of the factors and ignore others. We’ve compiled the list of factors that become the primary ingredients to increase domain authority score.
1. Linking Of Root Domains
Domain authority majorly depends upon the number of high-quality links from high-ranking domains. The more quality links mean your website has better chances for a higher DA score. While counting the no. of links, another factor is the no. of sites you are getting links from. Getting links from multiple sites is always preferred over more links from a single source.
This is one of the famous indicators that constitute to assessment DA score. MozRank entirely depends on the website link profile and ranges from 0-10. The higher the value means more chances to rank better. MozRank compliments high-quality backlinks which means few linkbacks from higher authority sites are always better to have a large number of backlinks from low-quality sites.
It is an authority indicator that tracks the trustworthiness of your authority links. It determines the reach of both inbound and outbound connections you have with trusted websites. If you receive a backlink from a website that is also linked to an authority site you will get rewarded for that.
4. Quality Content
High-quality information is the key to gaining a good rank in the SEO web sphere. When you produce great articles, your chances of getting natural links improve a lot. That means more people will be referring to your article. All of this would most likely help to increase domain authority and finally your DA score.
5. Social Media Indicators
Social media indicators broadly represent the total number of followers, shares, and likes for your site and articles. The popularity of your blog in social media is an inevitable factor that can’t be ignored. The more famous your blog is on social media, the more visitors you will get. Hence the popularity of social media directly influences the domain authority and contributes to the domain authority score. A strong social media presence guarantees to increase the domain authority of any website.
6. Search Engine Visibility
Optimizing the site and posting content as per SEO can do wonders for your site. Using the right set of SEO techniques would bring your site up in the SERP output for related keyword searches. This means higher traffic and more visitors to your site. Hence, the right SEO approach will prove to be a catalyst to increase domain authority.
So far we’ve tried to make you aware of the DA, its importance, and various factors involved in increasing DA score. Let’s now move to understand the techniques that will help you improve the domain authority.
Different Methods to Increase Domain Authority of Your Website
If you are determined to get a higher domain authority score, try the following ideas to achieve it.
1. Quality Content Creation
Quality content is the bedrock of a successful website. Invest time and effort in creating content that not only captures your audience’s attention but also provides value. This includes comprehensive guides, engaging blog posts, and multimedia elements to enrich the user experience. Remember, it’s not just about keywords; it’s about delivering what your audience is seeking.
A tech blog consistently produces well-researched articles on emerging technologies, fostering a dedicated readership.
A gardening website publishes in-depth guides on seasonal planting and maintenance, attracting backlinks from gardening enthusiasts and experts, consequently boosting Domain Authority.
2. Link Building Strategies
Building a robust backlink profile is a cornerstone of increasing Domain Authority. Deploy strategic link-building techniques such as guest posting, influencer collaborations, and outreach campaigns. Seek quality over quantity, focusing on obtaining backlinks from authoritative websites within your niche.
Collaborate with industry influencers to acquire high-quality backlinks through sponsored content or partnerships.
A travel website establishes credibility by obtaining backlinks from renowned travel bloggers and magazines, consequently witnessing a surge in Domain Authority.
3. Optimizing On-Page SEO
On-page SEO is a fundamental aspect of improving search engine visibility. Optimize title tags, meta descriptions, and headings with relevant keywords. Create a clean site structure that facilitates easy navigation for both users and search engines.
Craft compelling meta descriptions that not only include keywords but also encourage clicks by addressing user intent.
A real estate website sees a boost in organic traffic after optimizing its property listings with descriptive titles and meta descriptions, positively impacting Domain Authority.
4. Social Media Engagement
Leverage the power of social media to amplify your content’s reach. Share your articles, engage with your audience, and encourage social sharing. A strong social media presence not only drives traffic but also signals to search engines that your content is valuable and relevant.
Create shareable snippets of your content for platforms like Twitter and Facebook, fostering user interaction.
A lifestyle blog gains traction by actively participating in relevant social media communities, leading to increased brand awareness and improved Domain Authority.
5. Mobile Optimization
Make sure your website looks good and works fast on phones. People like it when things load quickly and are easy to use, and Google also pays attention to this. It’s essential for keeping visitors happy and improving how your site shows up in search results.
Implement accelerated mobile pages (AMP) to enhance the mobile loading speed of your content.
An e-commerce store witnesses a surge in mobile conversions after optimizing its product pages for mobile users, positively impacting both user experience and Domain Authority.
6. Technical SEO
Technical SEO involves the behind-the-scenes optimization that ensures your website is search engine-friendly. This includes fixing broken links, improving site speed, and creating an XML sitemap. Regularly auditing and optimizing technical aspects can significantly contribute to improved Domain Authority.
Conduct regular website audits using tools like Google Search Console to identify and rectify technical issues.
An educational platform enhances its technical SEO by fixing broken links and improving site speed, resulting in higher search engine rankings and an uptick in Domain Authority.
We hope that this article has helped you in learning the significance of domain authority. We’ve also tried to provide the best methods available to increase domain authority. All of these are time-proven techniques that are testified by many pro bloggers.
We suggest you use these methods on your blog consistently. And we would love to hear from you about the outcome. We believe in closer interaction with the readers and encourage them to do the same for their own.
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All the very best,