Setup MailChimp Email for Your Blog

About Email marketing software and setup MailChimp

Hey Readers, if you and others are viewing this article, you would certainly be Interested in Blogging. Here we will be talking exclusively about a tool which can help you in significantly increasing your blog subscriptions and its management.  Let’s discuss how to set up MailChimp and one of its alternative for comparison. MailChimp is a leading email marketing software, one of the most widely used services in the internet space. In simpler words, it is something which is going to help you in managing the subscribers of your blog. And will make your blog popular by automatically forwarding your posts to all the subscribers. Later in this article, I’m going to walk you through all the steps required to set up MailChimp. Let’s first have a quick view of one of its closest neighbor The FeedBurner.

Why should You move from FeedBurner to setup MailChimp?

FeedBurner no doubt has served a lot to the Blogger community and still have a large user base. Some superfluous points it scores over other services in similar space are that it is presently owned by Google and there is no cost associated with it. And if you have a Gmail account, then you can straightway access the FeedBurner service, only your blog feed URL is to be added. But here we share some facts which fathered the downfall of the service-

  1. It doesn’t support RSS feeds over HTTPS (aka HTTP over TLS) through Google ranks higher for HTTPS websites.
  2. It doesn’t support AdSense for RSS feeds.
  3. FeedBurner APIs were already shut down by Google back in 2012.
  4. There is also grave doubt amongst the users of its future as its only Google who will decide when to send it back to heavens.
  5. There are other issues as well which we personally faced such as it shows incorrect subscriber count, doesn’t forward email to subscribers.

Why should You set up MailChimp for our RSS feed solution?

Its active users till date would have crossed 7 million in numbers and you wouldn’t believe this service exchanges more emails in a month (10 billion) than the population of the world (7 billion). One more must know fact about MailChimp is that it is older than its neighbor i.e. FeedBurner. MailChimp was born in 2001 while the FeedBurner took its first breath in 2004.

Let’s check out few cool things about it –

  1. It comes up with a perpetual plan which allows you to use it endlessly with a cap of 2000 subscribers and email limit to 12000 a month.
  2. you can define your email subscribers into logical subgroups based on interest, locations, social parameters and much more.
  3. It is easy to set up MailChimp for RSS feeds over HTTPS endpoints.
  4. MailChimp has published a set of APIs to set up MailChimp campaign creation and statistics.
  5. They have a great support team and offers a unique way of serving customers.
  6. And finally I’ve set up MailChimp for my own blog, it took me less than 10 min to set up MailChimp and get started.

Steps to set up MailChimp for WordPress Blog

Step 1.

Signup for the MailChimp account if you aren’t a member yet.

Setup Mailchimp - signup for MailChimp.

Step 2.

After you signup and log-in into the site, you can enable account security or leave it for later.

Setup Mailchimp - mailchimp security info.

Step 3. In this step, you will first define the email list or subgroups to manage your subscribers. Click on the List Link from the Dashboard, and click to add a new List say “{Your Company Name} Newsletter”. Under the list settings, you can provide your Company name and default email address. The list that you have created here will be used for starting an RSS feed campaign in the later steps.

Setup Mailchimp - Create mailchimp email list.

Setup Mailchimp – Create a mailchimp email list.

Step 4.

Now from the Dashboard, click on the “Create Campaign” Link and select the “RSS-Driven Campaign”.

Setup Mailchimp - mailchimp create rss campaign.

Step 5.

In the next step, you will have to provide your RSS feed URL, say the name of your blog. You can then choose the email frequency (daily, weekly or monthly), schedule email delivery time and configure the days of the week.

Setup Mailchimp - set rss feed url.

Step 6.

In the next screen, set your email list preferences.

Setup Mailchimp - select email list.

Step 7.

Now the turn is to set Campaign Info, name your campaign, change default subject to more meaningful *|RSSITEM: TITLE|*, enter the from the name and email address. Also set Tracking options and check auto-convert video checkbox under More options.

Setup Mailchimp - mailchimp set campaign info.


Step 8.

Next, you will choose the email summary format from the given list of templates and theme options.

Setup Mailchimp - mailchimp set email format.


Step 9.

Setup Mailchimp - mailchimp set campaign design.

Now you can change the email format from the Design tab and add/edit any HTML element like text, image, social share button etc.


Step 10.

Finally, you would press confirm to close the Campaign configuration. Then from the Preview and Test option in the top-right corner of the screen, you can try sending a test mail to validate your setup.

Setup Mailchimp - mailchimp test campaign.


Must Read – Grow Your Subscribers With Top 3 MailChimp Plugins

Setup MailChimp – Quick Wrap up

Congratulations, now you have successfully set up MailChimp. And you have a Ready-To-Start RSS feed campaign for your WordPress blog. But there are few more steps remaining to integrate your blog with this campaign. So that your subscriber could automatically get added to the email list and receive your blog updates.

See you tomorrow with the 2nd part of this article. Hopefully, you would have enjoyed reading this article and would be able to set up MailChimp on your own!